The Berenstain Bears are recognized today for the famous scripted logo, but it took nearly 20 years before Stan and Jan developed the now-famous cursive branding.  In fact, the phrase “Berenstain Bears” wasn’t even used at all in most of the early books. In 1964, Dr. Seuss added a subtitle to “The Bike Lesson,” the 2nd book … More Berenstain Bears logo history